Analysis Of External And Internal Environment Marketing Essay

Analysis Of External And Internal Environment Marketing Essay A small business is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. Every business which starts with the small capital, few members of staff and management, don’t have much branches in other areas, town or country will be called as small businesses. Small businesses often have the vision of expansion, invest more capitalisation as well as profit maximisation. Here I am taking about Fried chicken shop which is necessary to UK people. This fried chicken shop name is western fried chicken. Executive Summary: The marketing plan of Western Fried Chicken focuses on their current positioning and the effects of repositioning themselves by launching Halal Fried Chicken. With its launch, they’d also be in the list of one of the â€Å"Halal† food suppliers in UK. The main idea is to offer Halal fried chicke n in western style as well as with a few amendments in the recipe by making it spicy to make it appealing to its extended target audience i.e. Muslims that reside in United Kingdom. The reason being Muslims prefer a slightly more spicy food than the western food. The repositioning of the brand is targeted towards the extension of its target audience by allowing access to another target group i.e. a profitable population of Muslims from all over the world, living in UK. There is a high tendency of its success as Western Fried Chicken is already liked by its existing target audience and gets good reviews if anyone is a big fan of scrumptious chicken, chips and even juicy burgers. The consumers prefer WFC more than one of its giant competitors i.e. KFC. The Buzz marketing effect would be one of the best and cost free methods of promoting their chicken. The Challenge The food industry is a mammoth industry in UK and since there is a busy lifestyle, people prefer fast food take – away rather than going for fine dining. In order to survive in the food industry where there is cut throat competition with over 1, 000 individual brands and 1,700 outlets, WFC has to offer something exceptional to its existing target audience in order to retain them and also attract new ones by enabling Muslims to be carefree regarding the Halal meat and focus on providing them something according to their preferences and taste. A little effort on consumer research should be put in, in order to know about their preferences and ultimately provide better end results to them and remove chances of consumer disgust. Vision: à ¢Ã¢â€š ¬Ã‚ ¢ To establish a world class brand. à ¢Ã¢â€š ¬Ã‚ ¢ To be the leading and fastest growing fast food chain in UK. à ¢Ã¢â€š ¬Ã‚ ¢ To be synonymous with quality and profitability. à ¢Ã¢â€š ¬Ã‚ ¢ To bring innovative products and business models to customers. Mission: Providing a hot juice burger, hot testy fried wings and chips. Providing a customer nice environment and nice service. Analysis of external and internal environment of the company: EXTERNAL environment:

Globalization Essay Example | Topics and Well Written Essays - 1500 words - 7

Globalization - Essay Example It has been argued that everything that man does and lives for in this world is all rounded to IT. In his essay â€Å"Civilization and its discontents† Sigmund Freud affirms this by reckoning that â€Å"it is simply the pleasure principle which draws up the program of life’s purpose.† A four hour track of my communications and interactions with technology As stated in the introduction above, technology is almost inevitable in our day to day activities. The following table is a distribution of my activities from the time I wake up in the morning to noon. Both the four hours are spent within the world of Information and Technology. Time Activity 8.00 - 8.30 AM Respond to Emails 8.30 - 9.00 AM Watch the morning news while taking breakfast 9.00 - 10.00 AM Attend the gym on my TV via recorded instructions 10.00 – 12.00 PM Went to the studio to record my demo. My daily activities start from eight in the morning as I sleep late from my night shift job. My first i nteraction with technology involves reading and responding to E-mails. This activity takes place between 8.00 AM to 8.30 PM. Being an online student, my lecturers send me reading materials and assignments online. This has made it possible for me to communicate with my lecturer at school and deliver my homework on time. Also, I use the internet to communicate with my fellow students and share information. If possible, we hold a group discussion via Skype every Wednesday. On my side, I can say that the availability of Information Technology has made it possible for easy conveyance of information. My next thirty minutes of the hour are spent taking breakfast while watching the morning news. After breakfast, I go to the gym on my television for one hour from 9.00 AM to 10.00AM. Since I do not have enough time to visit the gym in my locality, I use recorded instructions stored in a compact disc (DVD). This has helped me a lot in keeping in shape even regardless of my tight schedule. Agai n, this makes inevitable for me not to use Information Technology in my life. My next two hours (10.00 AM to 12.00 PM) of the morning are spent in the studio. This is where I go to do reviews and recordings of my upcoming school project. The presentation is supposed to be done in the next week, so I have to be well prepared and ready for the presentation. According to my own life experiences and requirements, I feel that I cannot survive without technology. This is because technology is the backbone of modern communication and makes our day to day operations much easier. Part two Nowadays to stay away from technology has become a very hard thing to do, almost impossible to do. Coincidentally, just a week ago, me and my colleagues were trying to evaluate how it could be to live a world with no technology. We all came to the conclusion that in the world of today it’s impossible to separate technology from our lives. However, we also noted that there are some instances where we can operate efficiently without technology. Following the discussion with my peers, I decided to put myself in to test by staying away from technology for one hour. This one hour was during my lunch time break. As usual, during my lunch hour break, I attended a prayer session at the prayer hall right next to my school.

Sexual response Essay Example | Topics and Well Written Essays - 2500 words

Sexual response - Essay Example There are also changes in the scrotum and testes, with the testes increasing in size and the scrotum elevating, coming closer to the body. The skin may become flushed, men may experience heightened sensitivity in parts of their body, like the nipples. Some increase in heart rate, blood pressure, and muscle tension.Phase 2 of the Male Sexual Response – PlateauWith continued sexual stimulation this phase represents the time between the initial arousal and excitement, up until orgasm. For many men the plateau phase is very short, but this is the phase that men can extend as a way of controlling premature ejaculation. Physical changes during this phase may include:An increase in the size of the head of the penis, and the head may also change color, becoming purplish.;The Cowper’s gland secretes fluid, often referred to as pre-cum , which comes out of the tip of the penis.;The testes move further in towards the body, and increase in size;There may be a sex flush, muscle tens ion, increase in heart rate and rising blood pressure.Phase 3 of the Male Sexual Response – Orgasm Masters and Johnson further divided the orgasmic phase for men into two separate stages. In the first stage:Contractions in the vas deferens, seminal vesicles, and the prostate causes seminal fluid (â€Å"come† or ejaculate) to collect in a pool at the base of the penis, in the urethra. This collection is usually felt as a â€Å"tickling† type sensation. In the second stage of the orgasmic phase.... Here is what Masters and Johnson found to happen during the four phases of the sexual response cycle for men. Phase 1 of the Male Sexual Response - Excitement In response to sexual stimuli (whether psychological in the form of sexual thoughts or fantasies, or physical in the form of physical stimulation) the process of vasocongestion occurs, where more blood flows into the penis than is flowing out, and the result will usually be that a man will get an erection. How long this takes, and what the erection feels like will differ from man to man, and for the same man over time. Physical changes may include: There are also changes in the scrotum and testes, with the testes increasing in size and the scrotum elevating, coming closer to the body. The skin may become flushed, men may experience heightened sensitivity in parts of their body, like the nipples. Some increase in heart rate, blood pressure, and muscle tension. Phase 2 of the Male Sexual Response - Plateau With continued sexual stimulation this phase represents the time between the initial arousal and excitement, up until orgasm. For many men the plateau phase is very short, but this is the phase that men can extend as a way of controlling premature ejaculation. Physical changes during this phase may include:An increase in the size of the head of the penis, and the head may also change color, becoming purplish.;The Cowper's gland secretes fluid, often referred to as pre-cum , which comes out of the tip of the penis.;The testes move further in towards the body, and increase in size;There may be a sex flush, muscle tension, increase in heart rate and rising blood pressure. Phase 3 of the Male Sexual Response - Orgasm Masters and Johnson further divided the orgasmic phase